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About

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“What is beautiful is usable. What is usable becomes loved.”
— Unknown
 
 

The Short Version? I Make Websites Perform.

I’m Morgan Andrade—web strategist, conversion whisperer, and full-stack-in-progress. I’ve spent over 8 years helping e-commerce brands run smarter. That means faster sites, higher conversions, sharper UX. My background covers everything from SEO and site speed to A/B testing, analytics, and full-site replatforming. I don’t just suggest strategy—I build it. I’ve improved site performance by up to 80%, lifted conversion rates by 20%, and helped brands untangle the mess that happens when design, dev, and marketing can’t talk to each other. Queer and neurodivergent, I care about clarity, autonomy, and user-first everything. My process is rooted in real empathy, strong systems, and a healthy disrespect for bloat. When I’m not optimizing digital ecosystems, I’m digging into mythology, ritual, and the weird little patterns that show up everywhere—from UX flows to foxfire and forest paths.


© 2015, Morgan Andrade.