Professional Summary

Strategic web optimization and analytics leader with 8+ years of experience improving ecommerce performance through CRO, A/B testing, SEO, and site replatforming. Proven success driving cross-functional initiatives that increase conversion rates, reduce page load times, and enhance user experience across platforms like WooCommerce, Shopify, and WordPress. Adept at bridging technical and business teams, implementing data-informed changes, and owning projects from idea to deployment. Known for hands-on execution, stakeholder communication, and getting results—without the fluff. Seeking a remote-first, mission-aligned team where UX, optimization, and strategy can thrive together.

Core Skills & Tools

• Conversion Optimization: A/B & Multivariate Testing (15+/year), Funnel Optimization, Crazy Egg/Hotjar

• Analytics & SEO: GA4, Looker Studio, Tableau, SQL, Google Tag Manager, SEO Strategy

• Web Tech: HTML, CSS, JavaScript, WordPress, WooCommerce, Shopify

• Ops: Asana, Trello, Notion, Vendor Management, Board Reporting

• Familiar With: Figma, Canva, GIMP, Photoshop, Blender

Professional Experience

Web & Growth Marketing Manager | CEFALY — Remote | Nov 2023–June 2025

• Spearheaded a complete ecommerce replatform from custom build to WooCommerce, managing all frontend development, plugin integration, product setup, and testing for a $10M+ site.

• Led site optimization initiatives across three ecommerce properties, improving page speed by 80% and conversion rates by 5–20%.

• Designed and executed over 15 A/B tests annually; reduced bounce rates by 50% and increased average order value (AOV) by 12%.

• Integrated tools like GA4, GTM, Attentive, and Yotpo for enhanced analytics, retention, and lifecycle marketing.

• Presented web strategy insights and performance dashboards to directors and board leadership; received annual performance bonuses for impact.

• Collaborated with devs, marketers, and external partners to deliver CRO and SEO gains for ~50,000 monthly visitors.

Senior Digital Marketing Manager | Garrisons & Gnomes | 2019–2023

• Managed client-facing CRO and digital strategy engagements, including paid search, SEO, and UX testing.

• Led a team in building A/B testing roadmaps, optimizing landing pages, and improving lead gen pipelines.

• Directed content strategy, wireframing, and implementation across multiple client CMS platforms.

• Reported performance results to clients, aligned project goals with business KPIs, and ensured cross-team coordination.

• Provided technical SEO guidance and helped scale client visibility and lead conversion rates.

Web & Technical Solutions Consultant | Freelance — TX | 2014–2019

• Designed and built WordPress websites for small businesses, combining frontend dev and ecommerce configuration.

• Implemented CRO strategies and tracked results with GA, improving cart conversion by 15% on average.

• Provided ongoing SEO and technical support to improve rankings, usability, and conversion metrics.

• Advised on branding, tools, and digital growth tactics tailored to small business needs.

Customer Support Specialist | Sony Online Entertainment — Remote | 2012–2016

• Provided tech support with 95%+ satisfaction; trained new staff; improved onboarding by 30%.

• Created internal documentation and mentored new hires, reducing onboarding time by 30%.

• Analyzed support trends and collaborated with QA to improve platform reliability.

Education

Penn State University – World Campus

Security & Risk Analysis (79 trimester credits completed)

Focus on IT Systems and Data Analysis